When AI picks the shortlist, who does it name?
The AI Visibility Index ranks which B2B SaaS vendors ChatGPT, Perplexity, Claude and Google AI Overviews cite and recommend in the DACH market — measured as citation share, published every quarter.
One number for the channel no one can see.
Buyers ask an assistant who the best provider is before they ever reach a vendor's site. The AI Visibility Index turns that hidden moment into a published, comparable ranking — so a category leader can prove it, and a challenger can see exactly how far it has to climb.
ChatGPT, Perplexity, Claude & Google AI Overviews queried for every category
a versioned buyer-intent prompt battery per category, re-run each edition
CRM, HR & Payroll, and Marketing Automation across the DACH market
every edition is published, versioned and dated so movement is provable
Who AI recommends in DACH B2B SaaS.
| Rank | Vendor | Citation share | Trend | Top engine |
|---|---|---|---|---|
| 01 | Salesforce | 31% | — | ChatGPT |
| 02 | HubSpot | 27% | ↑ | Perplexity |
| 03 | Pipedrive | 14% | — | ChatGPT |
| 04 | Microsoft Dynamics 365 | 11% | — | AI Overviews |
| 05 | CentralStationCRM | 6% | — | Claude |
| Rank | Vendor | Citation share | Trend | Top engine |
|---|---|---|---|---|
| 01 | Personio | 34% | ↑ | ChatGPT |
| 02 | DATEV | 22% | — | AI Overviews |
| 03 | SAP SuccessFactors | 17% | ↓ | ChatGPT |
| 04 | rexx systems | 9% | ↑ | Perplexity |
| 05 | HeavenHR | 5% | — | Claude |
| Rank | Vendor | Citation share | Trend | Top engine |
|---|---|---|---|---|
| 01 | HubSpot | 29% | ↑ | Perplexity |
| 02 | Salesforce Marketing Cloud | 21% | — | ChatGPT |
| 03 | Brevo | 13% | ↑ | AI Overviews |
| 04 | Evalanche (SC-Networks) | 8% | ↑ | Claude |
| 05 | CleverReach | 6% | ↓ | Perplexity |
The index, engine by engine.
Each assistant builds its shortlist differently. Drill into the per-engine edition to see who ChatGPT, Perplexity, Claude and Gemini name in DACH B2B SaaS.
ChatGPT
The world's default assistant — 1 Billion+ users forming shortlists every month.
ChatGPT edition →Perplexity
The citation-first answer engine — every recommendation backed by a visible source.
Perplexity edition →Claude
The careful reasoner — considered, source-aware recommendations buyers trust.
Claude edition →Gemini
Google's assistant — tied into Search and AI Overviews across the web.
Gemini edition →How the ranking is built.
An index is only as trustworthy as its method. Ours is published in full and re-run identically every edition.
Define the prompt battery
For each category we lock a versioned set of 120+ real buyer-intent prompts — the questions a DACH buyer actually asks an assistant before a shortlist (“best CRM for German SMBs”, “GDPR-compliant payroll software”). The battery is published with every edition.
Query four engines
Each prompt is run against ChatGPT, Perplexity, Claude and Google AI Overviews from a neutral DACH context, capturing which vendors are named, cited and recommended in the generated answer.
Score citation share
We count every brand mention and weight it by position, recommendation strength and number of engines. A vendor's citation share is its weighted slice of all named recommendations in its category — not ad spend, not classic SEO rank.
Track movement over editions
Because the prompt battery is versioned and editions are dated, every ranking change is comparable quarter over quarter. The trend column shows direction since the previous edition.
Publish openly
Each edition is published in full — leaderboard, methodology and prompt battery — so it can be cited by the engines themselves. The index is designed to be the source AI quotes when buyers ask who leads a category.
Not a vibe. A measured, repeatable number.
Citation share, not ad spend
The leaderboard measures how often an engine names and recommends a vendor in its answer — the surface where buyers now form a shortlist — not who buys the most keywords or backlinks.
DACH-native prompts
The prompt battery is built for the German-speaking market: GDPR, German SMB structures, German-language queries and local vendors most global indexes ignore.
Four engines, one number
We don't cherry-pick a single assistant. Every vendor is scored across ChatGPT, Perplexity, Claude and Google AI Overviews, so the ranking reflects where buyers actually ask.
Versioned and provable
Each edition ships with its prompt set and date. Movement is reproducible, not a snapshot you have to take on faith — the same rigour we bring to client citation tracking.
Find out where your company ranks — before the next edition.
Drop your link. We run your free AI Visibility check overnight and show you your citation share across ChatGPT, Perplexity, Claude and AI Overviews — and exactly what would move you up the leaderboard.
Questions about the index.
What is the AI Visibility Index?
The AI Visibility Index is a quarterly published ranking of which B2B SaaS vendors AI assistants name most often in the DACH market. It measures citation share across ChatGPT, Perplexity, Claude and Google AI Overviews for CRM, HR & Payroll and Marketing Automation — on a versioned, buyer-intent prompt battery.
How is citation share measured?
Citation share is a vendor's weighted slice of all brand recommendations an engine gives for its category. We run a fixed prompt battery against four engines, count every mention and weight it by position, recommendation strength and number of engines. We measure AI recommendations — not ad spend or classic search ranking.
Which engines and categories are covered?
Edition 01 covers ChatGPT, Perplexity, Claude and Google AI Overviews across three DACH B2B SaaS categories: CRM, HR & Payroll and Marketing Automation. Further engines and categories follow in later editions.
How often does the index appear?
Quarterly. Each edition is dated and versioned together with its prompt battery, so ranking movements between editions are reproducible and comparable over time.
How do I find out where my company ranks?
Run a free AI Visibility check. Drop your link and we show you how ChatGPT, Perplexity, Claude and AI Overviews name you today — your citation share versus the category leaders — and what we would build first to move you up.