Pick your way in.
Watch, read, or learn the craft yourself — then decide what runs tonight.
The webinar
One hour live: we show how your marketing works at night — with a real example and real numbers.
Save a seat →Download · freeThe playbook
Our shifts to read at your own pace: step by step, to do yourself or just follow along. A PDF in your inbox.
Download →Course · 4 × 1 hourThe free course
Four hours of real craft: rebirth, shifts, your digital team, and the four ways in.
Get the course →BookThe book
The whole idea between two covers: one evening, one night, one morning — and who keeps the last word.
Get the book →Four sessions. One full loop.
Four hours of real craft — enough to do it yourself, or to know exactly what you'd hand to your night shift.
The rebirth
Why most sites are invisible to machines — and how we rebuild yours so AI assistants understand it and people trust it, page by page.
The shifts
How the night shift actually runs, end to end: what gets built while you sleep, what lands in your inbox, and how you stay in control.
Your digital team
The roles working overnight — research, writing, structure, testing — and how they hand off so the work is finished by morning.
The four ways in
Get found, win customers, sell & grow — and keep the last word. The full loop, with a real example you can copy the same night.
FAQ
Before you start.
Is the course really free?
Yes. The webinar, the playbook, and the four-part course are all free. They exist so you understand how AI-born marketing works before you decide whether you want us to run it for you.
Do I need any technical or marketing background?
No. Everything is built for founders and small-business owners, not specialists. We explain the craft in plain language and show real examples, so you can either do it yourself or simply follow along.
How long does the free course take?
Four sessions of about one hour each — roughly four hours total. You can watch them at your own pace; nothing is gated behind a fixed schedule.
What's the difference between the webinar, the playbook, and the course?
The webinar is a live one-hour overview with a real example and real numbers. The playbook is a written PDF you read at your own pace. The course goes deeper — four sessions on the rebirth, the shifts, your digital team, and the four ways in.
What happens after I learn the material?
You decide what runs tonight. You can apply the playbook yourself, or start a free visibility check and let Agent Citara build the first shift overnight. Either way, nothing goes live without your approval.
Or just talk to us.
One hour on your positioning. No pitch — just clarity on where you stand and what could run tonight.
Book a call