Get found in ChatGPT.
Your customers ask ChatGPT before they ask Google. Whoever gets named in the answer wins. Here's how to make your business visible to generative AI — step by step.
ChatGPT only names who it trusts.
Only about 6.8% of the results ChatGPT uses come from Google's top 10. Ranking well on Google doesn't mean you're present in AI answers. The discipline behind it is Generative Engine Optimization (GEO) — and it follows a clear method.
How you become visible in ChatGPT.
Check what ChatGPT says about you today
Ask ChatGPT, Perplexity & co. real customer questions from your industry. Do you show up? Are the statements correct? That's your baseline.
Build clear entities
A consistent brand and product name across your website, Schema.org and external profiles. For AI citations, brand signals beat raw backlinks.
Answer questions directly
Structure pages around real questions and give the answer in the first sentence. Those are exactly the passages generative engines lift.
Provide evidence
Sourced statistics, expert quotes and plain language measurably raise the odds of being cited (Princeton study, arXiv:2311.09735).
Build authority where AI reads
Mentions in trade media, communities and comparison pages — the sources ChatGPT draws its answers from.
Built by an operator, not a pitch.
Agent Citara was founded by Thorsten Keller — an economic journalist in Asia (Taiwan correspondent for the Süddeutsche Zeitung), then a C-level operator in global tech, and today an AI architect and certified trainer in Neuroresonance, emTrace and Mimikresonanz.
Three perspectives that make GEO serious: a grasp of the business, the engineering of AI systems, and the language that convinces people — and machines.
C-level in global tech
Chief of Staff Europe at Salesforce, EMEA COO at UiPath, plus Microsoft, Siemens and Atos. He knows how visibility turns into revenue.
Builds agent systems
Today he builds AI companies and agent systems — Agent Citara grew out of that work. GEO isn't a buzzword, it's his craft.
Language that lands
A certified trainer in Neuroresonance, NLP and emotional coaching. That's why your voice stays yours — even to the machine.
Common questions.
How do I get into ChatGPT's answers?
By structuring your content so ChatGPT can use it as a reliable source: clear brand signals (entities), pages built around real questions, the answer right in the first sentence, verifiable sourced statistics, and mentions in the places the model pulls its answers from. This approach is called Generative Engine Optimization (GEO).
Can I influence whether ChatGPT names my brand?
You can't directly control an AI's output, but you can shape its input signals. Building consistent entities, citable content and authority in the right sources gets you named measurably more often. The Princeton study shows visibility gains of up to 40%.
How long until ChatGPT knows me?
It depends on how often the engines re-crawl your sources. Structural improvements often take effect within a few weeks; lasting presence in AI answers is built through an ongoing rhythm of content and authority.
Is classic SEO enough to appear in ChatGPT?
Only about 6.8% of the results ChatGPT uses come from Google's top 10 — so good SEO alone isn't enough. SEO stays the foundation, but visibility in AI answers needs GEO on top.
Does this only apply to ChatGPT?
No. The same approach works for Perplexity, Google AI Overviews, Gemini and Claude. ChatGPT is just the best-known generative engine — the optimization is cross-platform.
See how ChatGPT sees you today.
The free GEO check reveals overnight where you show up in AI answers. Your GEO agency handles the rest.