When buyers ask AI who to trust, your name comes up.
Generative Engine Optimization is how your business gets cited inside ChatGPT, Claude, Perplexity and Google AI Overviews — not just ranked on a page of links. We engineer the content AI engines quote, then track every mention so you can prove it.
SEO wins the list of links. GEO wins the answer.
Buyers have moved their first question from a search bar to a chat window. They ask ChatGPT, Claude and Perplexity who the best provider is — and act on the answer. The list of links is becoming optional. The answer is becoming the decision. GEO is the discipline that puts you inside it.
more visibility in AI answers from structured GEO (Princeton study, arXiv:2311.09735)
the moment buyers started asking AI before they Googled
ChatGPT, Claude, Perplexity, Gemini & Google AI Overviews
Cited. Tracked. Recommended.
Get cited
We engineer the content, structure and entity signals that AI engines quote — so your business shows up inside the answer, not three links down.
Get tracked
We monitor your mentions and citations across ChatGPT, Claude, Perplexity and AI Overviews — so visibility becomes a number you watch, not a hope you hold.
Get recommended
We move you from “mentioned” to “the recommended choice” when buyers ask AI for the best provider in your category.
The only GEO partner that measures your AI citations.
We measure citations — not just chase them
The biggest objection to GEO is “how would I even know it’s working?” Our answer is a dashboard. We track where and how often you’re named across ChatGPT, Claude, Perplexity and AI Overviews, so an invisible channel becomes a measurable one.
Operator-grade credibility
Built by a founder who has run the marketing org and builds the agent systems: Salesforce (Chief of Staff Europe), UiPath (EMEA COO), Microsoft, Siemens — plus a former economic-journalist’s instinct for what gets quoted.
AI-native delivery, human approval
The work runs on agent systems overnight; you approve in the morning. The speed of automation with the control of a partner — you decide how much crosses your desk.
Category authorship
We’re not bidding on a crowded keyword. We’re defining GEO while the category is still open land — early mover, owns the vocabulary, sets the benchmark.
Same goal — be chosen. Different surface.
GEO doesn’t replace SEO — it captures the surface SEO can’t reach. They stack.
| Dimension | SEO | GEO |
|---|---|---|
| Where you win | A ranked spot in the list of blue links | A named mention inside the AI’s answer |
| The surface | Google & Bing results pages | ChatGPT, Claude, Perplexity, AI Overviews |
| Buyer behaviour | Types a keyword, scans 10 links | Asks a full question, acts on the answer |
| Success metric | Rankings & organic click-through | Brand mentions & citation share |
| Key levers | On-page, technical SEO, backlinks | Entities, evidence, cited statistics, source authority |
| How you know it works | Rank trackers & analytics | Citation tracking across the major engines |
Built for B2B marketing & growth leaders.
For Heads of Marketing, Demand Gen, Growth and CMOs who already invest in SEO and content — and need a channel they can measure and defend.
“Our SEO traffic is flat or dropping — and I don’t fully know why.”
AI answers are absorbing the clicks that used to land on your site. GEO wins the surface that’s taking them.
“Buyers tell me they ‘asked ChatGPT’ before they ever hit our site.”
The first impression now happens inside an assistant. We make sure your name is in that first answer.
“I have no idea if AI even knows we exist — let alone recommends us.”
We measure your citation share across the major engines, so you can see exactly where you stand and where you’re gaining.
“I can’t bring my CFO a channel I can’t measure.”
Citation tracking turns GEO into a reportable, defensible line in your board deck — not an act of faith.
Thorsten Keller
Founder of Agent Citara · AI Architect
Economic journalist in Asia (Taiwan correspondent for Süddeutsche Zeitung), then C-level operator in global tech — Chief of Staff Europe at Salesforce, EMEA COO at UiPath, plus Microsoft, Siemens and Atos. Today he builds AI companies and agent systems, and is a certified trainer in Neuroresonance, emTrace and Mimikresonanz.
Three perspectives — senior operator, AI architect and trainer — are what make GEO at Agent Citara serious: the business judgment, the engineering of the AI systems, and the language that convinces people and machines alike.
Questions about GEO.
What is Generative Engine Optimization (GEO)?
GEO is the practice of getting your business cited, quoted and recommended inside AI assistants — ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews — rather than only ranked on a page of links. The goal is to be named in the answer the buyer actually reads, not buried in results they scroll past.
How is GEO different from SEO?
SEO wins the list of links. GEO wins the answer. SEO optimises to rank in classic search results; GEO optimises to be cited in the synthesised answer an AI engine generates. SEO is still the foundation that gets you crawled and found — GEO builds on it for the surfaces where buyers now make decisions.
How would I know GEO is actually working?
Citation tracking. We monitor where and how often your brand is mentioned across ChatGPT, Claude, Perplexity and Google AI Overviews, and report your citation share over time. That turns an abstract channel into a measurable one you can take to your board.
Who is GEO for?
B2B marketing and growth leaders — Heads of Marketing, Demand Gen, Growth, VP/CMO — who already invest in SEO and content, are watching organic traffic soften as AI answers absorb the clicks, and need a channel they can measure and defend.
Which content gets cited most by AI engines?
According to the Princeton GEO study (arXiv:2311.09735), the strongest levers are verifiable statistics with a source (up to +40% visibility), references to authoritative sources, named expert quotes, and clear, fluent language. Answering the question directly in the first sentence raises citation likelihood markedly.
Does GEO replace SEO?
No. SEO remains the foundation that makes your content discoverable and crawlable. GEO sits on top of it so you’re also present where answers are generated directly inside AI assistants. The teams who connect both win in both worlds.
GEO is a category. We make it your advantage.
Agent Citara is your GEO agency — we build your visibility in AI answers overnight, and track every citation. Start with the free visibility check.