Optimize for ChatGPT.
ChatGPT is your customers' new homepage. ChatGPT optimization turns your content into a source the model cites — methodical, measurable, step by step.
Optimizing means becoming the source.
Only about 6.8% of the results ChatGPT uses come from Google's top 10 — so classic SEO isn't enough. ChatGPT optimization is the practice of Generative Engine Optimization (GEO). Just want to become visible? Then start with Get found in ChatGPT.
How to optimize for ChatGPT.
Measure your baseline before you optimize
Ask ChatGPT real customer questions from your industry and record if and how you're named. Without a baseline, no optimization is measurable.
Structure content around questions
ChatGPT thinks in questions and answers, not keywords. Build each page around a concrete question and give the answer in the very first sentence.
Set unambiguous entities
A consistent brand and service name across your website, Schema.org and external profiles. ChatGPT only cites what it can place beyond doubt.
Optimize with evidence
Sourced statistics, expert quotes and clear language demonstrably raise the citation probability (Princeton study, arXiv:2311.09735) — by up to +40%.
Build authority in the sources
ChatGPT draws its answers from trade media, communities and comparison sites. Whoever is present there is named more often and more reliably.
Optimized by an operator, not a pitch.
Agent Citara was founded by Thorsten Keller — an economic journalist in Asia (Taiwan correspondent for the Süddeutsche Zeitung), then a C-level operator in global tech, today an AI architect and certified trainer in Neuroresonance, emTrace and Mimikresonanz.
Three perspectives that make GEO serious: a feel for the business, the engineering of AI systems, and the language that convinces people — and machines.
C-level in global tech
Chief of Staff Europe at Salesforce, EMEA COO at UiPath, plus Microsoft, Siemens and Atos. He knows how visibility turns into revenue.
Builds agent systems
Today he builds AI companies and agent systems — Agent Citara grew out of that. GEO isn't a buzzword, it's his craft.
Language that lands
Certified trainer in Neuroresonance, NLP and emotional coaching. That's why your voice stays yours — even for the machine.
Frequently asked questions.
What does ChatGPT optimization mean?
ChatGPT optimization means preparing your content so ChatGPT uses it as a reliable source: pages built around real questions, the answer in the very first sentence, unambiguous brand signals (entities), verifiable sourced statistics, and authority in the sources the model quotes from. The discipline behind it is Generative Engine Optimization (GEO).
How does ChatGPT optimization differ from SEO?
SEO targets rankings in the results list; ChatGPT optimization targets citations in the AI answer. SEO remains the foundation but isn't enough: only about 6.8% of the results ChatGPT uses come from Google's top 10. For visibility in ChatGPT you also need GEO.
How long does ChatGPT optimization take?
Structural improvements often take effect within a few weeks, once the engines re-crawl your sources. Lasting presence in ChatGPT answers is built through an ongoing rhythm of content and authority.
Can I do ChatGPT optimization myself?
The basics, yes — clear question-and-answer structure, evidence, consistent entities. But the leverage lies in ongoing measurement, prioritization and authority-building in the right sources. That's exactly what Agent Citara handles as a GEO agency.
Does ChatGPT optimization apply to other AI too?
Yes. The same approach works for Perplexity, Google AI Overviews, Gemini and Claude. ChatGPT is just the best-known generative engine — the optimization is cross-platform.
See where you stand in ChatGPT today.
The free GEO check shows overnight where you surface in AI answers. The rest is handled by your GEO agency.