Get recommended by AI.
When buyers ask AI who to trust, your name should come up. Here's how to become the business AI assistants recommend — step by step.
AI recommends who it understands best.
AI assistants increasingly answer "who's the best provider for…" directly. Being recommended means being a clear, well-evidenced entity in the sources AI draws from. The discipline behind it is Generative Engine Optimization (GEO).
How you become the AI's recommendation.
Check who AI recommends today
Ask ChatGPT, Perplexity & co. real buying-decision questions from your industry — "Who is the best provider for…?" Then you know who gets named. That's your baseline.
Be a clear, recognizable entity
A consistent brand and product name across your website, Schema.org and external profiles. Recommendations only happen for providers AI can identify without doubt.
Give reasons to recommend you
AI recommends whoever answers the need most clearly. State your audience, value and difference explicitly — with evidence and plain language instead of marketing fluff.
Convince with statistics and quotes
Sourced numbers, expert quotes and concrete results measurably raise the odds of being recommended and cited (Princeton study, arXiv:2311.09735) — up to +40%.
Let others speak about you
Reviews, trade articles, communities and comparison pages are the sources AI draws its recommendations from. Presence there makes you recommendable.
Built by an operator, not a pitch.
Agent Citara was founded by Thorsten Keller — an economic journalist in Asia (Taiwan correspondent for the Süddeutsche Zeitung), then a C-level operator in global tech, and today an AI architect and certified trainer in Neuroresonance, emTrace and Mimikresonanz.
Three perspectives that make GEO serious: a grasp of the business, the engineering of AI systems, and the language that convinces people — and machines.
C-level in global tech
Chief of Staff Europe at Salesforce, EMEA COO at UiPath, plus Microsoft, Siemens and Atos. He knows how visibility turns into revenue.
Builds agent systems
Today he builds AI companies and agent systems — Agent Citara grew out of that work. GEO isn't a buzzword, it's his craft.
Language that lands
A certified trainer in Neuroresonance, NLP and emotional coaching. That's why your voice stays yours — even to the machine.
Common questions.
How does my business get recommended by AI?
By giving AI clear reasons and evidence to recommend you: a clear entity (brand and product name), an explicitly stated audience and value, sourced statistics and quotes, and presence in the review and trade sources AI draws recommendations from. This discipline is called Generative Engine Optimization (GEO).
Can I control which provider AI recommends?
You can't directly control an AI's output, but you can shape its input signals. Building consistent entities, clear reasons to recommend, and authority in the right sources gets you recommended measurably more often. The Princeton study shows visibility gains of up to 40%.
Why does AI keep recommending the same competitors?
Usually because those providers are more clearly recognizable as an entity, offer more evidenced content, and are present in the sources AI cites. GEO closes exactly those gaps — and makes you the recommended alternative.
Is classic SEO enough to get recommended?
No. AI recommendations come from citable content, clear entities and authority across many sources — not from Google ranking alone. SEO stays the foundation; GEO adds the decisive recommendation signals.
Which AI assistants does this apply to?
All the common ones: ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude. The approach is cross-platform because all generative engines use similar trust and relevance signals.
See who AI recommends today.
The free GEO check reveals overnight where you show up in AI answers. Your GEO agency handles the rest.