When Gemini picks the shortlist, who does it name?
The Gemini edition of the AI Visibility Index ranks which B2B SaaS vendors Gemini cites and recommends in the DACH market — measured as citation share across CRM, HR & Payroll and Marketing Automation.

What Gemini sees, in one number.
Gemini is Google's assistant, woven into Search and AI Overviews across the web. Its shortlist leans on what ranks and is widely corroborated, so classic search authority still feeds AI visibility here.
One engine, in full depth — how Gemini recommends in DACH B2B SaaS
the same versioned buyer-intent battery as the master index
CRM, HR & Payroll, and Marketing Automation
published, versioned and dated so movement is provable
Who Gemini recommends in DACH B2B SaaS.
| Rank | Vendor | Citation share | Trend | Cited as |
|---|---|---|---|---|
| 01 | Salesforce | 29% | — | Top pick |
| 02 | HubSpot | 27% | ↑ | Recommended |
| 03 | Microsoft Dynamics 365 | 14% | ↑ | Named |
| 04 | Pipedrive | 12% | — | Compared |
| 05 | CentralStationCRM | 6% | — | Mentioned |
| Rank | Vendor | Citation share | Trend | Cited as |
|---|---|---|---|---|
| 01 | DATEV | 26% | ↑ | Top pick |
| 02 | Personio | 25% | — | Recommended |
| 03 | SAP SuccessFactors | 18% | — | Named |
| 04 | rexx systems | 8% | — | Compared |
| 05 | HeavenHR | 5% | — | Mentioned |
| Rank | Vendor | Citation share | Trend | Cited as |
|---|---|---|---|---|
| 01 | HubSpot | 27% | — | Top pick |
| 02 | Salesforce Marketing Cloud | 21% | ↑ | Recommended |
| 03 | Brevo | 13% | — | Named |
| 04 | CleverReach | 8% | ↑ | Compared |
| 05 | Evalanche (SC-Networks) | 7% | — | Mentioned |
How the other assistants build the shortlist.
Every engine recommends differently. Compare this edition with the others, or see the combined master index.
ChatGPT
The world's default assistant — 1 Billion+ users forming shortlists every month.
ChatGPT edition →Perplexity
The citation-first answer engine — every recommendation backed by a visible source.
Perplexity edition →Claude
The careful reasoner — considered, source-aware recommendations buyers trust.
Claude edition →Master index
All four engines in one ranking — the full AI Visibility Index.
See the full index →How the Gemini ranking is built.
Every prompt in the battery is run against Gemini; we count each brand mention and weight it by position and recommendation strength.
Prompt battery
For each category we lock a versioned set of 120+ real buyer-intent prompts — the questions a DACH buyer actually asks before a shortlist. The battery is identical across engines so editions stay comparable.
Query Gemini
Each prompt is run against Gemini from a neutral DACH context, capturing which vendors are named, cited and recommended in the generated answer.
Score citation share
Every mention is weighted by position and recommendation strength. A vendor's citation share is its weighted slice of all named recommendations in its category — not ad spend, not classic SEO rank.
Track over editions
Because the battery and date are versioned, every change is comparable quarter over quarter. The trend column shows direction since the previous edition.
Publish openly
Each edition is published in full so it can be cited by Gemini itself.
Not a vibe. A measured, repeatable number.
Gemini-specific
Gemini is Google's assistant, woven into Search and AI Overviews across the web. Its shortlist leans on what ranks and is widely corroborated, so classic search authority still feeds AI visibility here.
Citation share, not ad spend
We measure how often Gemini names and recommends a vendor — the surface where buyers now form a shortlist — not who buys the most keywords or backlinks.
DACH-native prompts
The prompt battery is built for the German-speaking market: GDPR, German SMB structures, German-language queries and local vendors.
Versioned and provable
Each edition ships with its prompt set and date. Movement is reproducible — the same rigour we bring to client citation tracking.
How does Gemini name your company? Find out.
Drop your link. We run your free AI Visibility check overnight and show you your citation share in Gemini — and exactly what would move you up the leaderboard.
Questions about the Gemini edition.
What is the Gemini edition of the AI Visibility Index?
It ranks which B2B SaaS vendors Gemini names and recommends most often in the DACH market — measured as citation share across CRM, HR & Payroll and Marketing Automation, on the same versioned prompt battery as the master index.
How is citation share measured in Gemini?
We run a fixed prompt battery against Gemini, count every brand mention and weight it by position and recommendation strength. We measure AI recommendations — not ad spend or classic search ranking.
How is Gemini different from the other engines?
Gemini is Google's assistant, woven into Search and AI Overviews across the web. Its shortlist leans on what ranks and is widely corroborated, so classic search authority still feeds AI visibility here.
How often does the edition appear?
Quarterly, dated and versioned together with its prompt battery, so movements between editions are reproducible.
How do I find out where my company stands in Gemini?
Run a free AI Visibility check. Drop your link and we show you how Gemini names you today — your citation share versus the category leaders — and what we would build first.