Scattered sources
The useful context exists, but no shared system knows which version should guide action.
CITARA OS · COMPANY INTELLIGENCE
Give every AI application the same governed company context.
Company Intelligence is Citara’s governed, continuously updated representation of what a company is, offers, knows, proves, decides and prioritizes. It gives AI assistants, agents and automations one approved context layer instead of allowing each system to infer the business from scattered websites, documents and conversations.
Direct answer
Company Intelligence is Citara’s governed, continuously updated representation of what a company is, offers, knows, proves, decides and prioritizes. It gives AI assistants, agents and automations one approved context layer instead of allowing each system to infer the business from scattered websites, documents and conversations.
The problem
AI cannot act reliably on knowledge your company has never governed.
Relevant knowledge is spread across websites, presentations, CRM records, product documentation, customer conversations, internal files and people’s experience. AI cannot reliably distinguish current from outdated, approved from speculative, evidence from opinion or corporate wording from personal phrasing.
Conflicting claims
Teams and tools may repeat different descriptions, terms, prices or proof.
Unclear authority
AI can retrieve information without knowing who owns it or whether it is approved.
Eight intelligence domains
Eight domains. One living company memory.
The domains organize what the company means, proves, decides and learns without replacing the systems that already store the underlying material.
Company
Identity, history, structure, markets and strategic direction.
Offer
Products, services, packages, commercial terms and use cases.
Audience
Customers, stakeholders, buyer roles, needs and buying situations.
Claims
Approved positioning, differentiators, statements and boundaries.
Evidence
References, results, credentials, citations and supporting sources.
Voice
Language, terminology, tone and brand expression.
Decisions
Priorities, approvals, exclusions and operating choices.
Signals
Market changes, customer questions, competitors and performance data.
Operating flow
From source material to activated intelligence.
Each stage keeps context traceable, owned and useful across applications.
01
Source — identify relevant company material
02
Verify — connect claims to evidence and ownership
03
Version — keep changes traceable
04
Approve — decide what becomes durable context
05
Activate — power visibility, agents and automation
06
Measure — inspect how systems use the context
07
Learn — return verified change to the backlog
Applications
One intelligence foundation. Four AI applications.
Approved context can support Marketing, Sales, Product, Support and Knowledge without forcing every team to rebuild the company definition.
0102 03 04
AI Visibility
Improve how AI systems find, understand, cite and recommend the company.
Learn more →AI Agents
Give bounded agents approved product, audience and decision context.
AI Automation
Ground repeatable workflows in current rules and evidence.
Agentic Commerce
Prepare offers, policies and proof for AI-mediated buying.
System comparison
Company Intelligence is not another document repository.
It can connect to existing repositories, knowledge bases, CRMs, data warehouses and RAG systems while governing the meaning and authority of the context drawn from them.
| System | Primary job |
|---|---|
| Document repository | Stores files |
| Knowledge base | Organizes information for retrieval |
| CRM | Stores customer and commercial records |
| Data warehouse | Consolidates structured data for analytics |
| RAG system | Retrieves source material for model responses |
| Company Intelligence | Governs what the company means, proves, decides and allows AI systems to use |
Governance
Human authority remains part of the architecture.
Source ownership, permissions, claim approval, version history, expiry dates, review cycles, publication boundaries and role-based access determine which context may guide which action.
Ownership
Every durable object has a responsible human owner.
Approval
Claims and decisions retain status, source and review history.
Boundaries
Public, internal and restricted knowledge remain separated.
Learn more →How companies start
Start with one outcome, not a company-wide data program.
A bounded outcome proves both the context model and the governance model before expansion.
Improve AI recommendations
Ground the offer and evidence behind priority buyer questions.
Support a sales agent
Give one bounded agent approved product and audience context.
Automate support work
Define the source set, workflow, exceptions and approval path.
Prepare for AI buyers
Make offer, policy and proof context comparable and machine-readable.
Govern marketing knowledge
Create a shared layer for claims, voice, evidence and decisions.
Frequently asked questions
Direct answers before the next step.
What is Company Intelligence?+
A governed, continuously updated representation of company truth, evidence, decisions, priorities and signals for approved AI applications.
How is Company Intelligence different from a knowledge base?+
A knowledge base organizes information for retrieval. Company Intelligence also governs meaning, ownership, approval, validity and permitted use.
How is it different from RAG?+
RAG retrieves source material for a model response. Company Intelligence defines which context is approved, current and appropriate before retrieval or action.
What information belongs in the intelligence layer?+
Company, offer, audience, claims, evidence, voice, decisions and signals relevant to a defined business outcome.
Who approves company knowledge?+
The accountable human owner for the relevant domain, claim or workflow.
How often is context updated?+
On an agreed review cycle and whenever verified market, product, evidence or decision changes require it.
Can departments share the same foundation?+
Yes, with role-based access and domain-specific permissions.
Does Citara replace existing systems?+
No. It can connect to and govern context drawn from existing systems.