Build the business capability to lead with AI.
Citara courses connect clear learning or decision outcomes to Company Intelligence, governance and a practical next step. Formats are designed for companies and do not replace the individual tool-based training offered through ThorstenKeller.ai.
Direct answer
Citara courses connect clear learning or decision outcomes to Company Intelligence, governance and a practical next step. Formats are designed for companies and do not replace the individual tool-based training offered through ThorstenKeller.ai.
Portfolio
Programs with a visible business outcome.
Every format states audience, preparation, content, outcome and follow-up.
AI Visibility for Business
Audience: Marketing leaders, digital leaders, founders and commercial teams. Outcome: Understand how AI systems discover, interpret and recommend companies, and create an initial improvement roadmap.
Learn more →02AI Agents for Business
Audience: Executives, operations leaders, product leaders and transformation teams. Outcome: Identify the right agent use cases, define boundaries and understand the required Company Intelligence and governance.
Learn more →03Company Intelligence for Leaders
Audience: Executive teams, IT, data, knowledge management and commercial leadership. Outcome: Design the initial governed context layer for AI across the company.
Learn more →04Agentic Commerce for Commercial Teams
Audience: Ecommerce, sales, product marketing, digital commerce and commercial strategy. Outcome: Prepare offers, evidence and product context for AI-mediated discovery and selection.
Learn more →Format standard
From learning objective to usable implementation.
Courses document outcomes, modules, exercises and licensing. Workshops document problem, participants, preparation, agenda, method, deliverables and follow-up.
Clarify outcome and participants
Define preparation and material
Work and decide together
Document the deliverable
Plan follow-up and implementation
Frequently asked questions
Direct answers before the next step.
Are these formats for individuals?+
Citara Institute focuses on company groups and leadership teams.
Which languages are available?+
English and German.
Can formats run remotely?+
Yes, in person or remote depending on the outcome.
Is participation evidence available?+
A participation record can be agreed for courses.
How does planning begin?+
With the outcome, participants, context and desired deliverable.