CITARA INSTITUTE · REPORTS

Evidence about how AI changes discovery, decisions and work.

Citara reports measure clearly defined aspects of AI Visibility, readiness, Agentic Commerce and recommendation visibility. Every report publishes its research date, models, markets, prompt set, sample, scoring, repeatability rules and limitations.

Direct answer

Citara reports measure clearly defined aspects of AI Visibility, readiness, Agentic Commerce and recommendation visibility. Every report publishes its research date, models, markets, prompt set, sample, scoring, repeatability rules and limitations.

Author: Thorsten KellerUpdated: 2026-07-30

Method standard

Separate observed, inferred and customer-provided data.

Small samples are not published as sector rankings. Categories with insufficient aggregation are suppressed.

01

Document date and models

02

Define country, language and prompt set

03

Publish sample and scoring

04

Explain repeatability and limitations

05

Suppress small or identifiable cells

Frequently asked questions

Direct answers before the next step.

How reliable are the benchmarks?+

Reliability depends on sample, prompt set, repetition and disclosed limitations.

Do reports use customer data?+

Only in aggregate and under agreed use; identifiable confidential data is not published.

Are the scores external standards?+

No. Citara states the methodology and limitations.

How often are reports published?+

Annually or quarterly once the method and sample are stable.

Can a company be inferred from a small segment?+

Categories below the aggregation threshold are suppressed.