A new marketing strategy in town
AI live-search is reshaping how buyers discover products and services. This session shows how small and medium businesses can become the option AI recommends.
What changed
Buying behaviour just shifted. Here's the move that changed everything.
People want to buy a product or service.
AI live search arrives and opens a brand new marketing space.
What changed
Before
Scroll through search links and figure out the best option yourself.
Now
Ask an AI assistant and get a curated recommendation instantly.
More and more, people trust what the AI recommends.
Source: “From hype to habit”, Capgemini Research Institute, 2026 (pp. 22–33).
What difference does it make
Without AI-Visibility
- You never get to introduce yourself to potential customers.
- You're simply not an option for that customer.
- For an SMB, every lost customer is a missed opportunity.
- Your competitor can win that customer instead.
With AI-Visibility
- AI places you in a still-untapped marketing space.
- Potential customers already know you — conversion gets easier.
- You can become the most-recommended brand in your field.
- You accelerate growth from a competition-free space.
Meet the host
Thorsten Keller
Founder · AI Systems Architect
Citara was founded by Thorsten Keller, combining senior operating experience in global technology with AI systems architecture and a deep understanding of how people adopt new ways of working. He has worked as a Senior GTM Operator across Salesforce, UiPath, Microsoft, Siemens and Atos — including EU Chief of Staff at Salesforce and EMEA COO at UiPath.
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A new marketing strategy in town
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