Senior operating judgment. AI systems architecture.
Thorsten Keller is the founder of Citara. His background combines economic journalism in Asia, senior operating experience across Salesforce, UiPath, Microsoft, Siemens and Atos—including EU Chief of Staff at Salesforce and EMEA COO at UiPath—and work in AI systems architecture and transformation adoption.
Direct answer
Thorsten Keller is the founder of Citara. His background combines economic journalism in Asia, senior operating experience across Salesforce, UiPath, Microsoft, Siemens and Atos—including EU Chief of Staff at Salesforce and EMEA COO at UiPath—and work in AI systems architecture and transformation adoption.
Senior GTM operator
Experience inside complex technology organizations.
Thorsten’s operating background includes Salesforce, UiPath, Microsoft, Siemens and Atos, with specific roles including EU Chief of Staff at Salesforce and EMEA COO at UiPath.
AI systems architect
From operating organizations to designing governed AI work.
Citara applies systems thinking to Company Intelligence, AI Visibility, specialist workflows and approval boundaries rather than treating AI as isolated content generation.
Transformation and adoption
Technology only matters when people can use and govern it.
Training and coaching experience informs how Citara communicates change, structures decisions and keeps human judgment visible in the operating model.
Frequently asked questions
Direct answers before the next step.
What is Thorsten Keller’s role at Citara?+
He is the founder and leads the company’s operating-partner positioning, AI systems architecture and executive customer work.
Did Thorsten hold C-level roles at every named company?+
No. The precise public wording is senior operating experience across the named companies, including EU Chief of Staff at Salesforce and EMEA COO at UiPath.
Why does this background matter for customers?+
The work requires business judgment, technical architecture and adoption—not only the ability to produce AI outputs.