A concise view of the four stages that make a company accessible, understandable and recommendable to AI and connect that visibility to commercial outcomes.
ARRR in one sentence
Citara's ARRR model moves from Accessible to Relatable to Recommended, then measures Revenue as the downstream commercial outcome of stronger AI visibility.
The ARRR progression
Accessible, Relatable and Recommended describe increasing AI visibility maturity. Revenue is the downstream business outcome created when that visibility contributes to buyer action.
AI Accessible means that important company information is technically reachable, indexable, structured and available in formats that search and AI systems can retrieve without crossing private or unapproved boundaries.
The technical, crawling, indexing and governance foundation that allows AI systems to retrieve and use your company information.
AI Relatable means that an AI system can correctly connect your company to the audiences, problems, products, categories, locations and buyer questions for which it should be considered relevant.
The answer, entity, audience and proof system that helps AI understand who you are, what you offer and when you are relevant.
AI Recommended means that relevant AI systems do more than understand your company: they mention, cite or select it in buyer answers because the available evidence is consistent, current and supported across credible first- and third-party sources.
The monitoring, authority and third-party evidence system that increases the confidence behind AI mentions, citations and recommendations.
AI Revenue is the downstream commercial outcome of AI visibility: the measurable path from AI-assisted discovery to website behavior, qualified leads, pipeline and revenue, governed without confusing correlation with causation.
The attribution, conversion, CRM and governance system that connects AI visibility work to qualified demand and commercial learning.
Put ARRR to work
Use this one-page view to align the team, then see where AI places your company today and work the stages in order.