Case study · AI Visibility

Invisible in AI search, then the default answer.

How a team went from absent in ChatGPT and Perplexity answers to the named, cited recommendation — and tracked every gain in citation share month over month.

Client · Add the customer name and one-line descriptor

Rising ladder of glowing gold-and-glass cubes climbing toward an arrow — ascending AI visibility
Where buyers now search

Your buyers ask AI before they ask Google.

How they discover

Describe how this audience now opens ChatGPT, Perplexity, or AI Overviews to shortlist vendors — long before a classic search or sales call.

What's at stake

Explain what it costs to be missing from the AI answer: the competitor named instead becomes the default, and the deal narrows before you're ever considered.

Why it's hard

Note why ranking in AI answers differs from SEO — citations depend on how engines read, trust, and quote your content, not just on backlinks and keywords.

The discovery challenge

Asked who to trust, AI named someone else.

Describe the starting point: when buyers asked the AI assistants for the best provider in this category, the brand never surfaced. Competitors were quoted by name, the brand's content wasn't cited, and there was no way to see — let alone move — where it stood inside the answers.

0%

citation share across ChatGPT, Perplexity, and AI Overviews for the category's highest-intent prompts at baseline.

Agent Citara implementation

Engineered to be cited, not just ranked.

Phase 01

Map the answer space

Audit the buying prompts across ChatGPT, Claude, Perplexity, and AI Overviews — capture who gets cited today, on which questions, and where the brand is absent.

Phase 02

Make the content quotable

Restructure and create content the engines can extract and trust — entity-clear answers, schema, and proof — so the brand becomes the source AI quotes for each key question.

Phase 03

Track and compound citation share

Monitor citation share by engine and prompt every cycle, double down on what gets quoted, and report movement against named competitors to the board.

Quantifiable outcomes

From absent to the cited recommendation.

Citation share — ChatGPT & Perplexity+47%

Of category buying prompts now cite the brand by name, up from zero at baseline.

Competitive rankingIllustrative

Most-cited provider on the category's highest-intent questions, ahead of prior incumbents.

Engines covered4

Tracked and surfacing across ChatGPT, Claude, Perplexity, and Google AI Overviews.

We couldn't see ourselves in the answers our buyers trusted. Now when they ask AI who to work with, we're the name that comes up — and we can prove the share, by engine, every month.

VP Marketing

See where you stand in AI search today.

Drop your link and three competitors. We'll show you your citation share across ChatGPT, Perplexity, and AI Overviews — and where you're being left out. No pitch.

Start free visibility check